It is safe to say that all entities need a great PR team. However, this is even more important when the PR needed is within the law or legal industry.
What is legal PR? Well, legal PR is the management of public relations within the legal sector. Here at Bell Yard we are proud to offer just that. Great PR in one of the most specialist areas.
As an example, Bell Yard provided PR support to the London branch of a global 50 US law firm for its UK white collar defence and investigations practice. Bell Yard executed a series of PR opportunities aimed at raising the profiles of the practices’ counsel members through a series of commentary opportunities, reactionary media statements and journalist meetings with key media outlets. As a result of Bell Yard’s PR strategy, our client is now considered to be the go-to firm for commentary on white collar crime issues and is often quoted extensively in Financial Times, Bloomberg, The Times Law as well as sector-specific publications.
Another case study is when Bell Yard provided PR support on behalf of a global 50 US law firm to manage its London launch and to develop a campaign to support the office’s strategic expansion plans.
Following a sustained thought leadership campaign, which has seen partners quoted on regulatory, tax, real estate funds and private equity issues in leading international, national and trade media, and backed up by a steady flow of corporate and transactional announcements, our client is recognised as the go-to firm in its sectors.
What is legal PR? What can Bell Yard offer?
We offer 3 key service areas that fall under the legal PR umbrella: Litigation PR, Reputation Management and PR for Campaigns.
We act for claimant or defendant in criminal, regulatory and civil actions.
Bell Yard’s Reputation Management practice comprises two strands:
- Legal Sector Positioning for clients working in the law
- Issues management for clients in any industry, on any topic
PR for Campaigns
Whether you are looking to demonstrate the grassroots impact of a flawed government policy or to overturn or amend existing legislation, Bell Yard can help guide and advise you.
Discover more about PR for Campaigns