Bell Yard is instructed on a retainer-basis profile-raising PR assignments for clients in the legal sector. We enjoy a strong reputation in the legal sector and have developed long-standing relationships with media (national & international, trade and online) interested in legal matters. We are trusted, not least for our intelligent, well-informed, senior-led counsel.

Our retained advisory service includes:

• Brand positioning and message development
• Media relationship-building
• Thought leadership campaigns
• Article writing and editing
• Surveys
• News agenda surfing and commentary
• Corporate communications
• Media training
• Awards and directory submissions advice

Typically, we work to a pre-agreed brief, with clearly defined communications objectives and targets. We help clients create compelling messages on their preferred topics, and generate opportunities for intelligent commentary. Our sustained PR programme efforts build profiles and positive reputations, providing clients with competitive advantage in support of their business objectives.

For legal sector reputation management advice, please contact:

Sarah Peters or Louise Beeson.

We advise individuals and companies who find themselves embroiled in sensitive situations and require communications advice.

Our support has spanned non-financial misconduct cases to professional competency concerns; online trolling to regulatory investigations or criminal prosecutions. We provide bespoke situational counsel no matter the issue, though we draw on our longstanding experience to ensure sustainable communications in the face of reputational challenge.

We offer:

• Rapid situation appraisal
• Scenario planning and preparedness
• Messaging and spokesperson advice
• Anticipation of how a situation might develop
• Recommendation of effective responses across all audiences
• Where relevant, a review of lines of command in pressurised times.

We work with clients’ lawyers in close conjunction with client senior management, their in-house PR and, where relevant, with Counsel. These mandates often require restraint, rather than pro-active external engagement – experienced PR judgment is invaluable.

For support or further information please contact Melanie Riley or Louise Beeson to discuss.

See some of our reputation management experience...