National brewery

Bell Yard advised a company on the management of its reputation in the hospitality sector over various reputational issues that have occasionally arisen in respect of its portfolio of businesses. These issues ranged from allegations of disability discrimination against a customer with mental health difficulties which spread widely across social media, causing pick up in local and national media, to concerns raised about zero hours contracts in the hospitality and leisure industry and race discrimination in respect of a group from the travelling community. 

Throughout the management has worked quickly and effectively with Bell Yard to establish the root cause of the issue, the factual basis and to begin the engagement process not only with the complainant, but also through social and traditional media channels as well as with other interested parties such as the local MP, pressure groups etc. The swift, yet thoughtful, action taken by the group’s management with support from Bell Yard has always ensured the issues have been short-lived, without damaging the hard-earned and well-deserved positive reputation of the business.

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Bell Yard Melanie Riley Bell Yard Melanie Riley