Providing PR support to the London branch of a global 50 US law firm for its UK white collar defence and investigations practice. Bell Yard executed a series of PR opportunities aimed at raising the profiles of the practices’ counsel members through a series of commentary opportunities, reactionary media statements and journalist meetings with key media outlets. As a result of Bell Yard’s PR strategy, our client is now considered to be the go-to firm for commentary on white collar crime issues and is often quoted extensively in Financial Times, Bloomberg, The Times Law as well as sector-specific publications.