Bell Yard provided public relations support to an international law firm with offices in London, Europe and the Middle East.
Our brief was to help shift perceptions of the firm as solely a US energy specialist to a leading international law firm with broad expertise in the energy and technology sectors, in line with the firm’s strategic focus.
By collaborating with the firm’s marketing & communication team and local lawyers Bell Yard developed insightful, thought-provoking and timely partner commentary on newsworthy topics, generating coverage in media such as Financial Times, Wall Street Journal, Bloomberg and The Times, in addition to specialist sector media.