Bell Yard assisted the Directors of a traditional UK publishing company, based in the south of England, when they were forced to make the difficult decision to enter into administration.
Strict company and employment law requirements drove the communications process requiring timely and explanatory messaging to staff and affected customers.
Bell Yard helped shape the context messages for internal and external use. There was a core script adjusted for each of the different audiences affected.
With little preparation time to spare, announcement day brought a tight roll-out timetable of communications – with unions, staff, customers as well as local and trade media.
Following court approval, the administrator took over the reins of the business and responsibility for all communications on the company’s final wind-down strategy and implementation. However with Bell Yard’s support, the Directors could comfort themselves that they had presented sad news in as efficient and sensitive a way as possible in the circumstances, with all parties ultimately respecting that there was nothing further that could have been done to prevent the end of a printing era in this technological age.