Bell Yard is instructed on a retainer basis by clients in the legal sector, for long-term profile-raising PR assignments. We spend time truly getting to know and understand each of our clients, their purpose, mission, outlook and ‘personality’ before devising specific strategies in pursuit of their aims.

We enjoy a strong reputation in the legal sector and have developed long-standing relationships with media (national & international, trade and online) interested in legal matters.

We secure impressive media coverage results for clients and can also manage their social media posts as required.

We are trusted – not least for our intelligent, well-informed, senior-led counsel.

Our retained advisory service includes:

• Brand positioning and message development
• Media relationship-building
• Thought leadership campaigns
• Article writing and editing
• Surveys
• News agenda surfing and commentary
• Corporate communications
• Media training
• Awards and directory submissions advice

For legal sector reputation management advice, please contact: Sarah Peters or Louise Beeson.

We advise individuals and companies who find themselves embroiled in sensitive situations and require communications advice.

Our support has spanned non-financial misconduct cases to professional competency concerns; online trolling to regulatory investigations or criminal prosecutions. We provide bespoke situational counsel no matter the issue, though we draw on our longstanding experience to ensure sustainable communications in the face of reputational challenge.

Typically, we work to a pre-agreed brief, with clearly defined communications objectives and targets. We help clients create compelling messages on their preferred topics, and generate opportunities for intelligent commentary. Our sustained PR programme efforts build profiles and positive reputations, providing clients with competitive advantage in support of their business objectives.

By way of example, firms, chambers or individuals may wish to contact us if embroiled in:

• A dispute with your regulator
• Allegations of non-financial misconduct
• An internal investigation uncovering fraud or other criminality

Similarly, entities may be seeking communications support for:

• Internal investigation following suspicion of employee wrongdoing
• Director misconduct
• Data breaches
• Coroner’s inquest appearances
• DEI policy and reporting issues
• Employee misuse of social media

These are examples of the types of sensitive communications challenges we are adept at handling for our clients.

We offer:

• Rapid situation appraisal
• Scenario planning and preparedness
• Messaging and spokesperson advice
• Anticipation of how a situation might develop
• Recommendation of effective responses across all audiences
• Where relevant, a review of lines of command in pressurised times.

We work with clients’ lawyers in close conjunction with client senior management, their in-house PR and, where relevant, with Counsel. These mandates often require restraint, rather than pro-active external engagement – experienced PR judgment is invaluable.

For support or further information please contact Melanie Riley to discuss.

See some of our reputation management experience...