Reputation Management in PR

Reputation Management in PR is an understanding of what makes a story. The ability to create strong messaging and experience with good timing.

Many issues can trigger the cause for reputation management and you can find an overview of these below:

Regulatory Investigations

Individuals, financial institutions and companies seek Bell Yard’s advice on reputational aspects of regulatory investigations. We work seamlessly in tandem with the client’s legal team.

Criminal Investigations

In many such incidences the media clamour for information can be all-pervasive. Having immediate access to experienced advisors helps to alleviate pressure from the shoulders of management, family and friends.

Public Scrutiny

When politicians and campaigners get the bit between their teeth, supported by the press pack, there is clear potential for relentless scrutiny. Deft handling coupled with an unbiased situation assessment will determine how long you remain in their sights.

Professional Competency Concerns

Phone hacking, fee-padding, expense fiddling, discrimination, and private investigator use have put a few prized partners, as well as their partnerships, under reputational pressure. Whether advising in the background or taking a front-line spokesperson role, Bell Yard’s skill is knowing what to say, to whom and when in scenarios that are dynamic and legally charged.

Social Media Onslaught

Like many storms, when they strike, they can appear out of nowhere, hit hard and fast, worsen, cause havoc and then disappear leaving a medium-to-long-term mop up. Bell Yard works with specialist social media monitoring agencies to secure early notification of gathering discontent. Together we offer calm and experienced advice amongst the melee.

Online Exposure

The continued online existence of erroneous or prejudicial reporting can be problematic. Where traditional PR methods might not apply, Bell Yard can advise on alternative means to minimize the visibility of such reports (perhaps using SEO & Right to be Forgotten Requests). Bell Yard works with digital experts to seek the removal from search engines of material that is considered “inadequate, irrelevant, or no longer relevant” or to otherwise distract from unwelcome content.

Reputation management in PR needs a skilled and experienced company. To see examples of how Bell Yard has achieved this you can view case studies here

We are recognised leaders in our field. We are proud to uphold the ethical and educational standards for the PR industry as members of the CIPR and PRCA.

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