GDPR: the reputational risks

You’re probably sick of hearing about GDPR – to be honest, so are we! But what does interest us is the reputational risks to a company, firm, or organisation if any should fall foul of the new, rather strident, regulations.

The only way for the media to justify yet another GDPR-related story in the aftermath of its implementation is to expose the first investigation for failure to comply – and you can be sure law firm PRs are equally awaiting this opportunity to educate. What’s worse is if it’s your company that has ignored individuals’ preferences on a mass scale, you may find your workplace the subject of unwelcome litigation, as customers bunch together to engage class action lawyers to hold your company to account. Any resultant media attention will be uncomfortable as it will affect your company’s standing among its stakeholders. The likes of TSB, Uber, Talk Talk, Equifax and Wonga know to their cost the reputational damage that can follow from data-related problems. However, companies can take a modicum of solace from the fact that the Independent Commissioner’s Office (ICO) has said in the first year they would take an advisory position for first time non-compliance and not look to immediately impose large financial penalties.

Time will tell whether the general public is sufficiently aware of its new rights, or indeed whether lax custody of its personal data matters sufficiently to lodge an effective complaint, let alone file a lawsuit. Regardless, the regulatory environment is such that reputational risks still remain.

 

23 May 2018

Litigation PR

Litigation PR
Babar Ahmad Babar Ahmad was arrested in London on 5 August 2004 following an extradition request from the US on allegations of terrorism, by dint o...
Litigation PR
U.S. copyrights dispute Bell Yard has assisted members of an iconic British band from the 80s, seeking to take advantage of US statute which allows for the rev...
View more Ligitation PR Case Sudies

Reputation

Reputation Management
Separating personal from professional Bell Yard’s advice was sought in respect of handling media enquiries into the extra-curricular activities of a member of Chambers, wi...
Reputation Management
Employment dispute Bell Yard advised a UK set on the preparation of appropriate reactive public engagement, drafting internal and potential external commu...
View more Reputation Management Case Sudies

Campaigns

Campaigns
NatWest Three Bell Yard advised three former NatWest executives who faced extradition to the US, in both their Judicial Review of the decision of the...
Campaigns
Chris Tappin Bell Yard assisted Chris Tappin and his family in attracting media interest in the absurdity of his extradition to the US. After his ap...
View more Campaign Case Sudies

Contact us

Bell Yard Communications Limited
21 Fleet Street
London
EC4Y 1AA

Sw: +44 (0) 20 7936 2021

M: Melanie Riley, Director: +44 (0) 7775 591244

Email: Melanie@bell-yard.com