Bell Yard was instructed by the health and fitness coach, Carole Caplin, on the occasion of her settlement with the Daily Mail over a seriously defamatory article written about her in September 2010 concerning former clients ex-Prime Minister Tony Blair and his wife Cherie Booth.
Bell Yard worked with Carole’s advisors to draft her out-of-court media statement. We provided the narrative that explained why, after not fighting to clear her name following numerous inaccurate, unfair and damaging press mentions over the past 17 years, she decided the time had come to take a stand.
We obtained maximum publicity for the Mail’s retraction, securing a number of high profile broadcast interview opportunities on the BBC (both TV and radio) as well as ITV News. (The broadcast clips were syndicated with 69 separate airings). Bell Yard also achieved wide press acknowledgement of the settlement of her defamation action including an in-depth interview in Evening Standard. During the Leveson Inquiry into phone hacking, the former Prime Minister’s Official Spokesman Alistair Campbell apologised to Carole for falsely accusing her of leaking stories to the media years earlier. The reports of his apology also referenced the recent Daily Mail apology and settlement.