Aicha supports the Directors on a wide range of reputation management instructions in the professional services sector.

She advises clients on their broadcast, online and social media engagement, alongside traditional media, and has oversight of Bell Yard’s own social media and web presence.

Prior to joining, Aicha was a journalist at MLex Market Insight and PaRR Global, working as a specialist court reporter. In 2014, she graduated with degrees in Law and Media Studies from La Trobe University in Melbourne.