Lessons for #MeToo trials by media

The flurry of #MeToo-related allegations that recently have rocked high-profile individuals and business organisations shows the fuse of non-financial misconduct still burns fiercely post-Weinstein. Reputational impact reaches far and wide in the face of an investigative journalist’s pursuit of targets to name, and publicly shame, after an allegation has been made.

For the individual involved, if arrested and charged, there’s not just a trial under the public spotlight to endure, but the many months of professional paralysis beforehand, let alone acute pressures on their private life and endless sleepless nights taking their toll. Yet, as nightmarish as legal proceedings are, they at least have a clear endpoint. There is a court process and, importantly, one starting with the presumption of innocence. There’s a forensic examination of evidence, a verdict and potentially a sentence. Society puts faith in the expertise, checks and balances involved in establishing the truth. Sometimes the court gets it wrong – but it’s the most reliable system we have in this country of exposing fact and reaching a just determination.

If convicted, you pay your dues and subsequent rehabilitation is possible.

In contrast, paradoxically, should the allegations appear insufficient to warrant a criminal charge, the accused arguably faces a worse reputational position from which to defend themselves.

Investigations by Tortoise Media, The Guardian, FT and others, while no doubt painstaking, cannot possibly replicate the analysis and impartiality of a court case. The drip feed of innuendo, untested assertions, anonymous briefings and breaking of NDAs to reveal a person’s ‘truth’ is nigh on impossible to counter, let alone defeat, in the height of the media maelstrom. Coupled with a knee-jerk reaction by employers suddenly under intense scrutiny, a full pile-on can be triggered, with investors and intermediaries swiftly seeking to distance themselves from any perceived scandal.

Of course objectionable behaviour should always be called out. However, not all stories are quite as clear cut as first painted. #MeToo trials by media involve journalists acting as judge and jury, with nuance and mitigation too often left by the wayside. Few complainants actively seek public vilification of the perpetrator – an honest apology, cessation of the unwanted conduct coupled with improved, robust processes for prevention in the workplace can represent the necessary and appropriate resolution.

For those caught in the cross-hairs of a media pursuit, the prudent course is to let calm heads prevail and avoid the temptation to rush to act on every emerging new detail. Gather together a small but experienced team, share the facts, listen to advice, determine a strategy, consider the professional and personal ramifications, stick to a consistent narrative and allow others to go into bat on their behalf at the appropriate time. 

This may not immediately stem the tide of suspicion while the storm rages, but will likely prove sustainable, allowing for a more balanced and fair appraisal of the facts as they emerge over time.

By Melanie Riley

15th June 2023

This article previously appeared in PR Week

We are recognised leaders in our field. We are proud to uphold the ethical and educational standards for the PR industry as members of the CIPR and PRCA.

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Bell Yard Recognised by Chambers in Litigation Support Guide

Bell Yard Communications is proud to once again be recognised by Chambers and Partners in this year’s Litigation Support Guide.

Our founder and director, Melanie Riley, continues to be listed in Band 1 of the individual rankings, as she has been since the guide’s inception in 2018.

This accolade is a welcomed recognition of the quality of service given to our clients that puts Bell Yard amongst the leading litigation support specialists in the UK and the world, coupled with our recognition in the US’ Lawdragon awards once again this year.

Bell Yard has achieved 20 years of interesting instructions and wishes to extend a huge thanks to all our colleagues, clients and contacts alike for this commendation. Here’s to the next 20!

We are recognised leaders in our field. We are proud to uphold the ethical and educational standards for the PR industry as members of the CIPR and PRCA.

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Bell Yard Helps Kingsley Napley Scoop Gold in Best PR Category

We are delighted to have helped Kingsley Napley scoop Gold in the Best PR category of the CityWealth Brand & Reputation Awards 2023.

Our client was recognised not only above other law firms but also wealth managers and accounting firms for their impressive press profile and use of the media to support their BD & Marketing effort.

The firm is a deserved winner given the commitment throughout the firm, top down and across all practice areas, to talking to journalists, writing expert articles and commenting on newsworthy topics, cases and developments. In the last eighteen months they have also got great exposure in target sector based publications by commenting on ONS statistics to build expert profile in the regulatory space.

Kingsley Napley acknowledged Bell Yard’s decade-long contribution to this success in their Linked In Post here.

Congratulations to everyone not only at Kingsley Napley but also to our very own Louise Beeson for this well-deserved award – a truly collaborative effort of which we are very proud. 

Thank you Kingsley Napley for continuing to value our services, and long may the awards flow!

We are recognised leaders in our field. We are proud to uphold the ethical and educational standards for the PR industry as members of the CIPR and PRCA.

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ITV: A Crisis Comms Disasterclass

ITV’s reputation has suffered greatly following revelations concerning Phillip Schofield’s behaviour with a junior work colleague almost forty years younger. Key errors escalated this exposé into a crisis, though arguably one that could simply have been characterised as an inappropriate workplace relationship had the truth been outed much earlier. Instead, ITV’s reputation and internal processes have been brought into disrepute.

Here are some tips for handling problematic issues that might prevent a similar hullabaloo:

Extensive and effective investigation: ITV’s internal investigation by its HR team in 2020 – when the media company was made aware of the swirling gossip regarding the high-profile presenter and a young programme runner – was clearly inadequate. Hiring an independent legal team to conduct an external investigation from the outset would have provided a more robust and extensive assessment of the situation and identification of any policy, contractual, or ethical violations. This would likely have included recommendations and so have led to the situation being addressed before it erupted to the extent it did. Saying that the media company “did not find any evidence of a relationship beyond hearsay and rumour” has allowed a festering distrust in ITV’s ability or willingness to get to the truth and act on it.

Delayed response: ITV’s inadequate and slow reaction to the seriousness of the situation became a significant aspect of the narrative. It took over a week to appoint an external investigator and in the meantime rigid adherence to a single media stance, all whilst the bosses were reportedly on holiday, allowed the information vacuum to be filled by those with scores to settle. If the TV company had maintained a watching brief on the issue earlier even if no allegations were proven at the time and had been alive to cultural issues internally (rather than permitting an in-favour few to dominate and call the shots), perhaps more supportive voices would have come out to present a more positive image of ITV’s workplace, enabling the media company to minimise the fall-out and steer the narrative more effectively. The light Schofield’s affair has shone on the wider issues at This Morning has intensified the public interest in the story, and fuelled the fire across other media outlets.

The playbook has changed: Scrutiny surrounding workplace culture, interpersonal relationships and conduct has been a prominent issue for several years now, in light of the #MeToo movement. As a media company regularly reporting on this shift, ITV should have recognised the importance of demanding the highest standards from its own team and been alert to the potential for abuses of power. They should have known viewers would expect this and that their competitors would be lining up to hold them to account. After all journalists like little more than to report on other journalists and especially problems at a rival. Take for example the criticism The Guardian has received for its alleged insufficient investigation into sexual harassment complaints against its now former star columnist Nick Cohen.

While it is still too early to determine the long-term fate of This Morning – which has been on air since 1988 – the show’s legacy is at stake. That ITV’s chief executive, Dame Carolyn McCall is soon to be hauled before a parliamentary committee, to answer questions on the media company’s approach to safeguarding and complaint handling, inevitably adds to the intensity of the situation. Although there too ITV has failed to take control of the narrative. ITV representatives have been called by the Committee to answer questions that focus on recent events. Let’s hope Ms McCall does a better job in presenting the story next week.

As the oldest commercial network in the UK, ITV finds itself in a deeply challenging period while offering a salutary lesson to other media outlets for whom this scenario may not be as far-fetched as their executives wish to hope.

By Declan Flahive

07/06/2023

We are recognised leaders in our field. We are proud to uphold the ethical and educational standards for the PR industry as members of the CIPR and PRCA.

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