IP Disputes

Bell Yard was hired by a European retailer to expose its copyright dispute with a UK online fashion retailer intent on expanding into the European’s home market. Our client saw the potential for customer confusion, owing to the written and oral similarities of its brand name, and mounted a full legal challenge in Europe.

Bell Yard prepared a series of storylines to garner media attention and carefully identified media targets. The aim was to fire a warning-shot across the bows of the UK retailer’s management, rather than to alert consumers to the legal dispute. We moved to unveil the dispute around the UK company’s financial results, in an attempt to hijack the headlines the retailer would be attracting at that time. The FT led with the story and follow-up items subsequently appeared in a number of UK national press. The dispute was also covered by retail trade publications (such as Drapers) and the marketing trade media. Naturally, news outlets chose to include photography of the UK retailer’s models on catwalks to accompany the story, which helped maximize the page space the dispute received.

 

ip-disputesBell Yard was also hired by a consulting firm to assist during its intellectual property dispute with a competitor for alleged unlawful theft of its data. Our client had clear evidence to support its claim and was determined to protect its IP from illegitimate use, given its hard-earned and longstanding reputation.

The company decided to alert its employees to the legal action, to ensure uniformity of message should clients enquire about the case. Bell Yard provided messaging support and tactical communications advice until the matter was resolved. Ultimately our client was vindicated by the settlement of the copyright infringement claim and made a strong statement to that effect on its website. All further commentary on the matter was closed down, so as to extinguish the spotlight.

Litigation PR

Litigation PR
Group Action Litigation Law firm Edwin Coe LLP, acting for a 500 strong consumer group bringing a multi-million pound class action lawsuit against timeshare...
Litigation PR
Banking Litigation Bell Yard advised the beneficial owners of two companies suing a Swiss bank at the High Court in London for breach of duty over the sal...
View more Ligitation PR Case Sudies

Reputation

Reputation Management
Cybercrime  Bell Yard advised on crisis communications for a digital retail business which was the victim of a data-hack and theft of customer data...
Reputation Management
Global 100 Law Firm Bell Yard provided public relations support to an international law firm with offices in London, Europe and the Middle East. Our brief...
View more Reputation Management Case Sudies

Campaigns

Campaigns
US/UK Extradition Campaign Since 2004 Bell Yard has driven a campaign against the UK/US extradition legislation, enacted in January 2004, which poses particular d...
Campaigns
Legal Services Commission Bell Yard was mandated to conduct a campaign on behalf of a law firm to highlight the disastrous consequences of the Legal Services Com...
View more Campaign Case Sudies

Contact us

Bell Yard Communications Limited
21 Fleet Street
London
EC4Y 1AA

Sw: +44 (0) 20 7936 2021

M: Melanie Riley: +44 (0) 7775 591244

Email: BellYard@bell-yard.com